Once your house is cleaned and de-cluttered, the small repairs and paint touch ups are done, the lawn is mowed, the shrubs trimmed, and the side walk is edged, you’re ready to list. So, what’s the biggest mistake that will positively devalue all of your hard work to get your home ready for sale? Over pricing is the answer.
Accurate pricing is monumentally important. It influences the speed of sale, and your home’s eventual sale price. Unlike 2012-2016, when inventories were super low, and you could put just about any price on a home and still get an offer, 2021 is not that market. There’s more inventory, price reductions are a more common occurrence, and the speed of sales has slowed somewhat. It’s a balanced market but you still to-be-competitive. Having said that, the market for perfectly located homes in impeccable condition is strong, and they will sell first. But even they need to be priced right, especially above $799K.
Beware of an agent telling you a price you want to hear, or asking you what price you want, just to get your listing. Insist on seeing the math and supporting price data. Pricing strategy is very important to the success of your sale, so insist upon seeing their price calculations and comparables. You need a pro who absolutely knows how to calculate price comparables, and show you the true math.
Your home is very possibly your biggest asset. Seasoned, ethical, and professional agents know the market; they understand the effect of price trends and neighborhood changes. Make sure that yours tells you what you need to know, not what you want to hear.
Call us. In this market, our deep experience with correct pricing, is what you need,
Middleton O’Malley
Coldwell Banker Tec
504-579-4717
